The search giant already owns goo.gl, a URL shortener it launched in 2009. Unlike g.co, the goo.gl URL shortener can be used for any link on the web via the Google Toolbar.
“We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts,” Google VP of Consumer Marketing Gary Briggs stated on the company’s blog. “That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.”
The tech titan, which has been using the goo.gl URL shortener for its products until now, clearly wants to limit the confusion about where its goo.gl links lead to. Separating Google products from goo.gl should go a long way to solving that problem.
Google isn’t the only company to use .co as its official URL shortener. Twitter obtained t.co last year to improve how links are shared and secured on its platform.