Google+ iPhone app v 1.0.2.1966

 a new version of our Google+ iPhone app (v 1.0.2.1966) will be rolling out in the Appstore over the next few hours. Get it hot off the presses from: http://itunes.apple.com/us/app/google/id447119634?mt=8 

The latest and greatest updates to the Google+ iOS app, including support for iPod Touch & iPad, better +mention support, hide 1:1 Huddles, and much more!



What's New in Version 1.0.2.1966
- Huddle settings
- Aggregated circle add notifications
- iPod touch & iPad support
- Performance and stability improvements



The app takes a few hours to roll out. So if you are having issues, check the version number (go to Homescreen, tap on gears icon) and ensure it is v1.0.2.1966.

4 Reasons Google+ Brand Pages Will Be Better Than Facebook’s

Via Mashable,In a month or two, Google+ will launch its highly anticipated brand pages. Here are four reasons why marketers are right to be excited and why Google+ brand pages will provide a better branded experience than Facebook.

1. Better Search Opportunites

A major challenge with driving paid search ads to a Facebook page is that the Facebook.com domain generates a lower click-through rate (CTR), most likely due to people finding the domain irrelevant to their query. The low CTR makes for a low quality score in Google’s auction-model, which typically increases cost per click for paid search ads driving to Facebook versus a unique brand domain. The loss in cost efficiency of driving to a Facebook page has been an ongoing struggle for advertisers, particularly on Google, which has over 60% of the search market.

It would be crazy for search giant Google not to have search benefits for Google+ brand pages, whether it is a “certified check mark” callout (like on Twitter), a colored box around the listing, or possibly page-rank priority. Search benefits would likely be the strongest reason for brands to adopt a Google+ brand page. The only flaw in this theory is that giving brand pages’ extra benefits in search could raise the specter of anti-trust action and legal challenges.

2. More Customization

Facebook ad types are limited to just ads, sometimes with a video or poll, allowing for few branding or creative opportunities. Looking at the design of Google+ personal pages, I predict the two skyscraper-sized white spaces on each side of the profile will be opportunities for custom skinning of your brand page and for display or rich media ads.

Google+ users are probably cursing me for suggesting the placement of ads on the currently clean design of Google+, but I am speaking specifically about allowing brands to advertise and skin their own pages as seen on branded YouTube channels such as Old Spice and Miracle Whip. These are great examples of how Google+ brand pages can deliver stronger brand experiences and help brands raise awareness of special promotions, as well as letting them drive qualified traffic to pages outside of Google+.

I would not be surprised if advertising opportunities were immediately available after the launch of Google+ brand pages, since Google is fully prepared to support it with its Google Display Network, AdWords and DoubleClick advertising products.

3. Better Analytics

People who have used Google Analytics know how detailed the data is, including metrics like time spent on page, top content, referring sites and geographic information. It seems inevitable for Google to integrate Google Analytics into Google+ brand pages, so that brands can gain valuable insights into who their fans are, what content their fans are consuming, and where they are coming from.

All this data will guide brands in the prioritization, organization and creation of content for their page, which will lead to an improved experience that better suits fans’ interests and needs. More importantly, Google Analytics and DoubleClick reporting products will let advertisers tie paid media placements to page interaction, and help to optimize and maximize the value of media spend.

4. Google Can Learn from Facebook

Facebook pioneered one-on-one connections between a brand and its fans through social networking, and will continue to be valuable for inherently social brands like musicians and celebrities. But for less social industries such as insurance, health and, say, paper towels, Google+ provides a platform that is open to conversation and focuses on providing branded content and valuable information in one place.

Facebook’s successes and missteps offer invaluable lessons, giving Google second-mover advantage in creating a brand page based on brands’ need for more customization, a hub to aggregate content across the web, strong search presence and user-engagement data. However, if Google+ brand pages turn out to be a replica of Facebook’s, the battle could be over before it’s begun.

Inviting To Google Plus Got A lot Easier

Inviting your friends to Google+ just got a lot easier, thanks to a subtle change that Google+ has rolled out to its users.

The update gives you the ability to share Google+ invites by simply sharing a link. By sharing your unique link with your friends, up to 150 of them can instantly sign up for Google’s social network. The search giant still offers inviting friends via email as an option.

The update was announced earlier this week by Google+ engineer Balaji Srinivasan. “Since we’re still in field trial, we’re limiting sign-ups from these links to 150 per person for now,” Srinivasan noted in his Google+ post.

 According To Balaji Srinivasan
We’ve heard that you want to invite your friends, but sometimes you don't know their email addresses... or sometimes its not easy to find it.
To address this, we’ll be rolling out a new feature over the next few days that lets you invite others simply by using a link.

When you click the “invite friends” button on the right-hand side of the page, you’ll find a new link that you can IM to friends or post on the web.
Since we're still in field trial, we're limiting sign-ups from these links to 150 per person for now. We hope you'll like this easy way to bring your friends onto Google+. Thanks and keep the feedback coming!

How to make good use of Google+’s Circles

I was going to write more about the nuts and bolts ofGoogle+, but that’s changing so fast that I’ve decided to hold off on that for now. Instead, I want to share with you what I’ve found out so far about how to make the most from Google+’s circles.

Let me start with the basics. Google circles are a way of organizing the people you choose to follow on Google+. People can add you to their circles, but they’ll only see your posts that you choose to make public, unless you add them to one or more of your circles.

So, for example, if you post “I really like Spotify [the new online music service]” to the public, everyone who has you in one of their circles can see it. If you post it to your “Friends” circle only the people you’ve placed in your Friends circle will be able to read it.

The reverse is also true. Let’s say you really don’t want to see all of great aunt Tillie’s pictures of her prize winning Siamese cats. You just read your Friends circle’ stream of messages instead of your Family circle’s stream.

You’re also in charge of how much other information other people can see about you based on your circle. So, for example, you can set your circles so that only “Friends” and “Family” can see your phone number.

In any case, no one but you knows who’s in your circles or which circles you’ve placed them in. So, you’ll know that your annoying uncle Joe has been placed in the circle “Ugly Relatives,” but no else will.

What all this adds up to is control. Unlike Facebook, where pretty much anyone your friends with can see everything you post, Google+ gives you fine control of who sees what and what you see.

My friend and fellow journalist Mike Elgan, has proposed what I think is a really useful overall way of looking at circles. Elgan’s taxonomy of Google+ circles goes like this:

Instead of saying, “I’m going to write a blog post now,” or “I’m going to send an e-mail” or “I think I’ll tweet something” you simply say what you have to say, then decide who you’re going to say it to.

If you address it to “Public,” it’s a blog post.

If you address it to “Your Circles” it’s a tweet.

If you address it to your “My Customers” Circle it’s a business newsletter.

If you address it to a single person, it can be a letter to your mother.

That’s a darn good start. Now let’s refine it.

If you’re addressing something to the public, it doesn’t have to be a blog post. It can be anything that you think is interesting and you want to share with the world.

Just keep in mind that if you want to keep people reading your words show some sense about what you post. For example, I can already tell you that a lot of Google+ users are already sick and tired of animated GIF graphics-no matter how cute they are.

You can divide up “Your Circles” in several ways. The basics, as I see it are: personal; work; and interests. A personal circle is just what it sounds like: Friends, Close Friends, and Family. You get the idea.

Work circles get more interesting. You could have everyone in your company in a circle; your workgroup in another, the guys you’re plotting to take over the company with another… oh did I say that?

Or, you can have work circles of business partners, press who cover your company, or customers. That’s what the CEO of Seesmic, a social media company, did for Salesforce. This Google+ Salesforce experiment appears to have worked very well indeed.

I can see this working in other ways. Perhaps a customer support circle in addition to your other customer support forums? Or, you could also try Google+’s Hangouts, Google Plus’ built-in video-conferencing, for business meetings or technical support. The last isn’t my idea by the way, It’s Michael Dell’s, CEO of Dell, notion.

Dell, I might add, has floated this idea in his public circle. So, it seems to both myself and Mr. Dell that you can also use business circles for basic marketing research.

Last, but not least, you can set up circles by interests. Want to hang out with your colleagues? Listen to other people who like Shih-Tzu dogs, like yours truly and Bill Gates? Suffer with fellow Chicago Cub fans? Just find like-minded people and set up a circle.

At the moment, Google+ circles aren’t ideal for interest circles. For example, if you were to follow me in a dog-lovers circle, I might only mention pups once every other day or two. It’s my understanding though that Google intends on making it easier to post by topics. I certainly hope they do.

I’m only touching the surface of what can be done with Google Circles here. In part, I’m doing this because I’m still getting the hang of this myself. The other part is that Google is far from done with circles yet. You can expect big changes in circles in the next few weeks.

Four Things Artists Love about Google Plus.

Lots of artists are posting their work on Google+. We got in touch with a few of them to ask about their experience so far. The response? They love it. As Carsten Bradley, an illustrator in Atlanta, Georgia, writes:

At this point, for artists it is almost like a social networking utopia. We get instant feedback on our work, and visibility far exceeding the capabilities of Facebook and Twitter combined. With the power of circles, we can share works in progress to select individuals and get immediate feedback and critiques without exposing the work publicly. Maybe it doesn't have anything to do with those reasons. Maybe it's just because it's new and shiny. [But the truth of it is] that artists are really coming together here, and it's wonderful.

Daniel Ibanez, an artist and illustrator living in Fort Collins, Colorado, loves it so much he can see it becoming his primary art blog.

Here are a four things artists love about the site:

1. Google+'s image display page looks really classy. Art shines on its transparent black background. Not to pat our own backs, The Atlantic's In Focus blog has set up a camp on the site, and the results are awesome.

2. The traffic has been immense, especially relative to the rather paltry artist's private site usually receives. Eric Orchard, a cartoonist living in Toronto, says that the Google+ traffic is translating into a spike in sales of his work.

3. One reason for the increased traffic: Unlike Facebook, it's the norm on Google+ to follow people who are complete strangers. As Canadian artist Linsay Blondeau puts it, "There's no pretense of being actual 'friends.'" Of course, if you're an artist trying to market your stuff, reaching beyond the people you already know is going to be crucial.

4. Twitter, like Google+, is good for interacting with strangers. But Twitter's not a great way to display art (you can include one photo or a link to your site, but not an album like Google+ allows). Additionally, French artist Benjamin Basso points out that Google+ doesn't have a big spam problem (yet), something that can be a bit of an annoyance on Twitter. And the real humans on Google+ are a chatty bunch, giving artists an unusual opportunity to receive feedback on their work.